The Outcome

More than 2,000 new Asian bone marrow donors recruited. New networks with this hard to reach audience established. Award winning campaign.

What they thought

“We worked with Epiphany on the campaign insight, strategy and tactics. They were invaluable in unearthing penetrating insight into this under-researched target audience. Their approach was thorough and their enthusiasm for the job was inspiring and helped engage the wider team in the value of this campaign. They played a vital roles in the strategic planning of resources, messages and channels to maximise communication opportunities.

Not only were they there at the start of the campaign, but they remained involved throughout, using public speaking and production skills to support the campaign as Anthony Nolan ‘voices’ on stage/TV and in producing a film.
 
The campaign itself is timeless and we will continue to use it.”
 

Marketing Manager