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What they thought
The Outcome
MGOMD win a £75 million pitch for the Change for Life campaign
What we did
We worked closely with the Planning & Insight teams to undertake a penetrating anthropological investigation. This was passed through our behavioural economics lens and expressed through creative design and media, delivering a insight magazine and short film
“What more can I say, we won this huge pitch, and I think you guys know more about these issues than the Department of Health”
Head of Insight
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