What they thought

The Outcome

MGOMD win a £75 million pitch for the Change for Life campaign

What we did

We worked closely with the Planning & Insight teams to undertake a penetrating anthropological investigation. This was passed through our behavioural economics lens and expressed through creative design and media, delivering a insight magazine and short film

“What more can I say, we won this huge pitch, and I think you guys know more about these issues than the Department of Health”

Head of Insight