Published by Mediatel August 2015 Ways of thinking: the behavioural economist's view Technology is a double-edged sword. While the mobile computer we hold in our hands has automated and simplified a massive number of physical and cognitive human tasks, the consequences of this on employment and business have largely been felt in manufacturing and by blue-collar jobs. In our world, marketing jobs have been under threat, courtesy of outsourcing and offshoring, but soon we’ll feel the force of automation and artificial intelligence (AI) on jobs that currently call on degree-level education and supposedly uniquely human skills. As Brynjolfsson and McAfee asked in The Second Machine Age, have w
After passing through the agricultural, industrial and information ages, when strength was based on structure, patterns and sets of rules, today empathy and creativity are proving to be power brokers. Empathy and creativity are key to unlocking and capitalising on the complexity of life and business, in our unfolding age. But now we don’t just need to understand creatives better, we need to be more creative. It came as no surprise to see the founders of Air BnB graduated from the Rhode Island school of Design and the entertainer will.i.am made Intel’s new director of creative innovation. The E in TED talks stands for entertainment, and one of our core beliefs at Epiphany, is that everyone’
